List building, minus the ad spend

Give away one prize. Build your whole list.

You already have the prize. Turn it into a list of subscribers you own. People enter free and earn extra chances by following, subscribing and spreading the word, so every entry grows your audience and pulls your cost per acquisition down.

Create a draw Why it works

Free, in early access · No card needed · Live in an afternoon

Why it works

A prize buys reach an ad budget cannot.

Ads rent attention by the click and stop the moment you do. One good prize sets a different machine running. Here is what makes it cheaper.

Free to enter

Nothing to pay is a low bar, so plenty of people enter. You gather a wide top of funnel for the cost of one prize, not a cost per click.

The prize does the selling

People enter and share because they want to win, not because you asked them to follow. The motivation is built in, so the work spreads itself.

Every action pays twice

Each way in is also a marketing win. A follow, a subscribe, a tag, a share. They earn a chance, and you gain reach and an audience at the same time.

One link, everywhere

The whole draw is a single link. Drop it in the bio, on a sticker, on the packaging, on a QR at the till. Every touchpoint you already have turns into sign ups.

Cheaper the bigger it gets

Word of mouth carries more of the cost as it grows, so each new subscriber tends to get cheaper. The opposite of paid, where the price climbs as you scale.

You keep the audience

When the draw closes the subscribers are yours. You can contact them again without paying for the next impression, which is the part a paid campaign never hands back.

See it

The whole thing, start to winner.

Build it, share it, draw it. These are real screens of the product, exactly what you would be using.

Build

Set the prize, pick the actions.

Name the prize, choose what earns entries, drop in your logo and colour. No developer, no template wrangling.

One link, ready in seconds.

Branded as your own and live on any device. Entrants join with an email and watch the count climb as they go.

A live entry page on a phone: the prize, entry actions with points, and a live entry count

Draw & keep

Pick a winner, export the list.

A random, auditable draw, then every new subscriber out to your email tool, with the channel each one came through.

The maths

What a draw is worth against ads.

Start with the audience that will promote the draw. We estimate entrants from published reach and conversion benchmarks, then weigh the cost of those contacts against paid ads.

Audience promoting the draw16,000

Everyone who will promote it: your following plus any partner's, across your main channels.

Prize cost to you£210

Your ad cost per email acquired£3.00

400 to 800 estimated entrants from an audience of 16,000

Cost per email contact, at the low end

With a draw~£0.09

On ads~£3.00

Same contacts on ads~£1,200

You save vs ads~£990

Beats ads past~70 entries

Cheaper than ads~5.7×

1,200 to 2,400 marketing actions on top: follows, shares and tags, at an average of 3 actions per entrant. Referral entries then reach people who don't follow you at all; that upside isn't counted above.

Entrant rates come from published reach and conversion benchmarks: 3 to 6% of a small audience enters a well promoted draw, tapering to 1.5 to 3% for very large ones. A strong prize and consistent promotion put you at the top of the range. Money figures use the low end. Prize and ad costs are your own numbers.

How it works

One prize in. A campaign out.

A draw wins you more than a list. Reach, new followers and traffic too, all from a single prize. No agency, no developer, no ad budget, and live this afternoon.

STEP 1

Build your draw

Set the prize, choose the actions that earn entries, get terms written for you, and brand it as your own.

STEP 2

Share one link

People join with an email and climb the count by following, subscribing and spreading the word. Every channel is tracked.

STEP 3

Draw and keep

Pick a winner fairly, with an auditable result. Then export every new subscriber, ready for next time.

The menu

Every draw is built from a menu of actions.

Each one earns the entrant a chance and earns you something back. Pick the mix that matches what you want to grow.

Versus paid ads

Same budget. A very different asset at the end.

Paid social

Rent attention

×You pay again for every single click
×The audience belongs to the platform
×Costs tend to rise as the campaign scales
×When the spend stops, the reach stops with it

A prize draw

Own the audience

✓One prize covers every entry, not every click
✓Every email is yours to keep
✓Word of mouth can lower the cost as it grows
✓A list you own and can contact again

Compliance

Built for UK prize draws.

Prize draws come with legal questions. The platform handles the UK plumbing, so you can run one without a lawyer on standby.

Free to enter, by design

Nobody pays to enter, and a draw with no payment to enter is not a lottery under UK law. That is the line that keeps you clear of a gambling licence.

Terms tailored to each draw

Compliant terms are generated around your prize, your dates and your entry actions, to UK rules. Specific to your draw, not a generic template.

A winner you can prove

The draw is random and leaves an auditable record, so you can show it was fair if anyone asks.

Data handled properly

Emails are collected with clear consent, marketing consent is separate and optional, and the list is yours under GDPR.

UK draws today, with more markets on the way. This keeps compliance straightforward, but it is not legal advice. The promotion is yours to run, and the platform keeps the mechanics clean underneath it.

Questions

The things people ask first.

Is it legal to run a draw like this?

Yes. Nobody pays to enter, so it is a free draw under UK rules, not a lottery, and no gambling licence is needed. We generate compliant terms for every draw.

Do entrants really pay nothing?

Correct. They enter with an email and earn extra chances by following, subscribing or sharing. The value to you is the audience, not an entry fee.

How do I pick the winner fairly?

The platform draws the winner for you and produces an auditable record, so you can show the result was genuinely random.

What do I keep at the end?

Every subscriber, exported and ready for your email tool, along with the channel each one came through.

Free early access

Your prize is already a
list building machine.

Create an account and build your first draw. All you need is an email to begin. The platform is new and no brand has run a draw on it yet, so yours would be the first. UK draws only for now.

No card needed · Free, in early access · Live in an afternoon