How to run a draw that grows your audience

Why action-entry draws work

How the model works, and why earned entries grow your audience instead of just spending your budget.

Setting up your draw

A walk through the builder, from the prize and dates to the entry actions and going live.

Choosing a prize that converts

The three things every strong prize has, and why a partner prize often beats your own product.

Marketing your draw

You bring the audience. Here is where entries come from and how the referral mechanic compounds them.

Drawing and announcing your winner

Closing the draw, picking a fair and auditable winner, checking their entry, and announcing it.

After the draw

What to do with your new audience, the rules on marketing to them, and setting up draw number two.