After the draw
The prize is awarded, but the real return on a draw is the audience you built. Here is how to use it properly, stay within the rules, and set up a second draw that starts ahead of the first.
Export your entrants
Download the full entrant list as a CSV from the management page. It includes every entry: email, name, entries earned, which actions they completed, where they came from, and whether they opted in to marketing. This is your record of the draw and the raw material for what comes next.
The rule on marketing to entrants
This is the part to get right. Entering a draw is not permission to market to someone. Under UK rules you can only send marketing emails to entrants who gave separate, specific consent, which the entry page asks for with an optional, unticked box.
- People who opted in can be added to your marketing list and emailed as normal.
- People who did not opt in can still be contacted about this draw, for example to tell a winner they have won, but they must not be added to your marketing.
The export marks who opted in and when, so the line is easy to hold. Respect it. It keeps you compliant and it keeps your reputation intact, which matters more than a few extra addresses.
A clean way to think about it
The limit is not when you can see the data, it is what you use it for. You own the list and can access it any time to run the draw. You may only market to the people who said yes to marketing.
Build the next draw's audience now
When a draw closes, its page can collect a "notify me about the next draw" list. These are people who arrived too late to enter but want to know when you run another. They are warm, they asked to hear from you, and they are the start of your next draw before you have even built it.
You can export this list separately and use it to announce your next draw. It is one of the simplest ways to make each draw bigger than the last.
Run draw number two
Draws compound. The followers, subscribers and opted-in contacts from this draw are your starting audience for the next one, so each draw should outperform the last if the prize and marketing hold up.
You do not have to start from scratch. Duplicate a finished draw from its management page to copy the prize structure, actions, look and referral settings into a fresh draft, then change what you learned needs changing. Look at your numbers from this draw first: your entry rate, which actions people actually completed, and where entries came from. That tells you what to keep and what to adjust.
The habit that wins
The brands that get the most from this do not run one draw. They run them regularly, keep the audience warm between draws, and improve the prize and the marketing each time. One good draw is a result. A rhythm of them is an audience-building machine.