Marketing your draw

The platform builds the page and keeps it compliant. Getting people to it is your job, and it is where most draws are won or lost. The good news: you already have the audience you need to start.

Start with the audience you own

Paid ads are not where to begin. Your owned channels convert far better because those people already trust you. Work through them in this order:

1. Your email list. This is your strongest channel by a distance. Send a launch email, a mid-draw reminder, and a final-48-hours email. Lead every one with the prize.
2. Your social channels. Post the link across every platform you are active on. Pin it. Post again as the deadline nears. Ask the prize partner to do the same.
3. Your existing supporters and customers. The people who already buy from you or back you are the most likely to enter and the most likely to share.

Let referrals do the compounding

If you turned referrals on, every entrant can earn extra entries by sharing the draw with friends who then enter. After someone enters, their page gives them a personal share link and shows how many entries they have earned from referrals. This is the mechanic that turns a flat campaign into a growing one: your entrants market the draw to people you could never have reached yourself.

You do not have to do anything to make this work beyond turning it on and setting a fair bonus. It runs on its own. It is the closest thing the platform has to free marketing.

What drives entries on the page itself

The entry page is built to convert, but two things are worth knowing:

• The countdown creates urgency. It turns urgent in the final 48 hours. Time your strongest marketing push to land then.
• More actions means more entries. The page makes this clear to entrants and the live counter climbs as they tick actions, which nudges them to complete more.

You will notice the page does not show a public count of how many people have entered. That is deliberate. In a prize draw, more entrants means worse odds, so a visible headcount would put people off. Your entry numbers stay on your dashboard, for your eyes only.

Set realistic expectations

Your result is bounded by the size and warmth of the audience you put in front of it. A draw promoted to a small list will get small numbers, and that is fine for a first run. Judge the draw on its conversion rate and on the audience you keep, not just the headline entries. Then do it again with what you learned.